Privacy Policy

Introduction

This Privacy Policy explains how purelogicium AG ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website purelogicium.world or use our fitness studio interior design services. We are committed to protecting your privacy and ensuring transparency about our data practices.

purelogicium AG is the data controller responsible for your personal information. Our registered office is located at Lindenstraße 35, 70526 Stuttgart, Baden-Württemberg, Germany (Registration Number: HRB597824).

Data We Collect

The data we collect depends on how you interact with our website and services. We collect information that you provide directly to us and information that is automatically gathered when you use our website.

Information You Provide

• Contact details (name, email address, phone number) when you submit enquiry forms
• Project information and requirements when requesting design consultations
• Business information about your fitness studio or facility
• Communication preferences and any special requirements

Automatically Collected Information

• IP address and browser information
• Pages visited and time spent on our website
• Referral sources and search terms used to find our website
• Device information and operating system details

How We Use Your Information

We use your personal data for specific, legitimate business purposes. The use of your data enables us to provide our fitness studio interior design services effectively and maintain our professional relationship with you.

• To respond to your enquiries and provide design consultation services
• To communicate about your design projects and provide ongoing support
• To improve our website functionality and user experience
• To analyse website traffic and understand how visitors interact with our content
• To comply with legal obligations and maintain business records
• To send relevant information about our services (with your consent)

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, their purpose, and how to manage them, please refer to our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Legitimate Interest: To provide design consultation services and respond to enquiries
• Contract Performance: To fulfil our obligations under service agreements
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We do not sell or rent your personal information to third parties. We may share your data with trusted service providers who assist us in operating our website and conducting our business, subject to appropriate data protection agreements.

• Website hosting and technical service providers
• Analytics services (such as Google Analytics)
• Email communication platforms
• Legal and professional advisors when required

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact information and project details are typically retained for seven years after our last interaction, whilst website analytics data is retained for 26 months. We regularly review our data retention practices to ensure compliance with applicable regulations.

Your Rights

Under GDPR, you have several rights regarding your personal data. We are committed to facilitating the exercise of these rights in accordance with applicable data protection laws.

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes secure data transmission, access controls, regular security assessments, and staff training on data protection principles. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data is primarily processed within the European Union. If we transfer data outside the EU, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other legally recognised transfer mechanisms to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out using the contact information below:

Supervisory Authority

If you believe we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority. In Germany, this is the Federal Commissioner for Data Protection and Freedom of Information (Bundesbeauftragte für den Datenschutz und die Informationsfreiheit).